Tesco stop Salmon campaign

| April 7, 2014

tesco logoTesco has had to stop its ‘100% Scottish’ salmon campaign after admitting that some of its products were imported from Norway.

Stores across the UK had been promoting their Scottish farmed salmon products with a raft of Scottish emblems, flags and slogans, however, the ‘Scottishness’ of the promotion has had to be scaled down after it was pointed out to the company that some of the salmon eggs used were imported from Norway.

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